Citizen Voice Media

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FOR IMMEDIATE RELEASE
January 28, 2008

CONTACT

Heather Atherton
Citizen Voice™ Media Relations
916/316-4568
hatherton@citizenvoice.org

MEDIA ADVISORY
CITIZEN VOICE OFFERS GROUNDBREAKING HELP FOR ELECTION WEARY VOTERS
Non-partisan Interviews and Summaries Offer Valuable Insight on
February 5 Propositions

(January 28, 2008 – Sacramento, CA) – With a presidential election and multiple statewide issues to
decide in 2008, California voters are anxious for a clear path of information to help them make educated
choices. Growth in the number of independent voters, who may be looking for less partisan input, is
also an important factor in this year’s elections. Therefore, the appetite for truly non-partisan voter
information is larger than ever before. Yet, there is little choice in this arena and our political culture of
boxing voters into “red” and “blue” states has made it harder to find. Citizen Voice, a dynamic new nonpartisan movement that involves citizens in the public arena, is responding to voters’ need for a fresh
type of help in making sense of California’s threefold 2008 elections, including the vote on February 5.

More than ever, political campaigns are bombarding voters with a barrage of mostly useless sound bites
and carefully filtered images. The average citizen’s mail, voicemail and e-mail boxes fill up daily with
election propaganda. Citizen Voice’s Non-partisan Election Project cuts through the clutter – no filtering
from political handlers, no canned commercials. Citizen Voice’s 2008 Non-partisan Election Project
information is available at www.CitizenVoice.org.

Citizen Voice co-founder and President Gary Dietrich, also a political analyst and broadcaster,
conducted the audio interviews and directed the written ballot measure summaries. “People are
overwhelmed with the amount of information they are given about various candidates and propositions
on the ballot. They also have trouble sorting through all the clutter and conflicting claims,” stated
Dietrich. “Our mission is to provide a neutral forum for statewide candidates and proposition campaigns
to answer the questions about issues that really hit home in a way that makes sense to California voters.”

First unveiled during the 2006 statewide California elections, Citizen Voice’s groundbreaking project
was very well received. Available at www.CitizenVoice.org, the heart of the February 5 edition of the
project includes on-demand, non-partisan information on all of the statewide measures. Prior to later
election cycles in 2008, Citizen Voice plans to add on-demand, unscripted, unedited audio interviews
with candidates in the presidential and selected hotly contested congressional races.

To help decipher the torrent of political speak, Citizen Voice has developed this new and helpful guide
through the maze of California’s February primary. Now, just as most people are really tuning into the
election and deciding how they’ll vote, www.CitizenVoice.org began offering one of the premiere voter
resources in the nation.

Respected political experts are in favor of Citizen Voice’s efforts. "At a time when voter trust is at an
all time low, it is imperative that we provide information that is both non-partisan and factual,"
explained Barbara O'Connor, Director of the Institute for the Study of Politics and Media, at California
State University, Sacramento. "I am delighted to add a new source to that very short list."

Interviews with both sides and non-partisan descriptions of all February 5, 2008 Primary Election ballot
measures: 91, 92, 93; Referendum Propositions 94, 95, 96 and 97 are now available.

For more information on Citizen Voice and access to the interviews, ballot summaries and other voter
information available, please visit www.CitizenVoice.org. If you would like to schedule an interview
with Citizen Voice President Gary Dietrich about this project, please call Heather Atherton at 916/316-
4568.

Also, please take advantage of the opportunity to link www.citizenvoice.org to your web site free of
charge as part of your efforts to assist California’s voters. Feel free to cut and paste the logo at the top
of this page or request one by calling Heather Atherton at 916/316-4568.

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