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FOR IMMEDIATE RELEASE
October 25, 2006

CONTACT

Heather Atherton
Citizen Voice™ Media Coordinator
916/316-4568
heather@athertonpr.com

CITIZEN VOICE OFFERS GROUNDBREAKING HELP FOR ELECTION WEARY VOTERS
Up Close Interviews Cut Through the Clutter of Political Rhetoric

(October 25, 2006 – Sacramento, CA) – Some voters will cheer, others will quietly express their sincere
appreciation, and an election weary multitude will simply sigh “thank goodness.” Citizen Voice, a dynamic
new nonpartisan movement that involves citizens in the public arena, is responding to voters’ need for a
fresh type of help in making sense of California’s 2006 statewide election with a groundbreaking project
never before undertaken in California. The heart of the project includes unscripted, unedited, on-demand
audio interviews with every major candidate for statewide office, in addition to both sides of every
statewide ballot measure. This ambitious, unprecedented effort involves over 40 interviews that bring
voters up close and personal with the candidates and ballot measure advocates themselves – no filtering
from political handlers, no canned commercials. More than ever, political campaigns are bombarding voters
with a barrage of mostly useless sound bites and carefully filtered images. The average citizen’s mail,
voicemail and e-mail boxes fill up daily with election propaganda.

To help decipher the torrent of political speak, Citizen Voice has developed this new and helpful guide
through the maze of the California General Election. Beginning today, just as most people are really tuning
into the election and deciding how they’ll vote, www.CitizenVoice.org offers one of the premiere voter
resources in the nation.

Respected political experts are in favor of Citizen Voice’s efforts. "At a time when voter trust is at an all
time low, it is imperative that we provide information that is both non-partisan and factual," explained
Barbara O'Connor, Director of the Institute for the Study of Politics and Media, at California State
University, Sacramento. "I am delighted to add a new source to that very short list."

Citizen Voice co-founder and President Gary Dietrich, also a political analyst and broadcaster, conducted
the audio interviews and directed the written ballot measure summaries. “People are overwhelmed with the
amount of information they are given about various candidates and propositions on the ballot,” stated
Dietrich. “They also have trouble sorting through all the clutter and conflicting claims. Our mission is to
provide a neutral forum for statewide candidates and proposition campaigns to answer the questions about
issues that really hit home in a way that makes sense to California voters.”

Interviews with candidates include gubernatorial candidates Governor Arnold Schwarzenegger and Phil
Angelides; Lieutenant Governor candidates John Garamendi and Tom McClintock; Attorney General
candidates Jerry Brown and Chuck Poochigian; Treasurer candidates Bill Lockyer and Claude Parrish;
Insurance Commissioner candidates Cruz Bustamante and Steve Poizner, and others in statewide office
races.

Interviews with both sides and nonpartisan descriptions of all statewide ballot measures include 1A, 1B,
1C, 1D, 1E, 83, 84, 85, 86, 87, 88, 89, and 90. Sacramento region Measures Q & R (a pair of very
controversial measures in the state capital dealing with a new arena for the Sacramento Kings) are also
included in the interview portion.

For more information on Citizen Voice and access to the interviews, ballot summaries and other
voter information available, please visit www.CitizenVoice.org. If you would like to schedule an
interview with Gary Dietrich about this project, please call Heather Atherton at 916/316-4568.

Also, please take advantage of the opportunity to link www.citizenvoice.org to your web site free
of charge as part of your efforts to assist California’s voters. Feel free to cut and paste the logo at
the top of this page.

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